Every brand has unique needs, and I can work with you to design a project that best meets your specific requirements and budget. Most of my projects focus on one or more of the following areas.
BRAND FOCUS
- Assessment: Audit of brand assets and expression across channels, Competitive analysis, Brand archetype analysis
- Inspiration: Exploration of brand history and founding story, Case studies to learn from
- Articulation: Development of foundational brand guidelines and strategy, Brand storytelling
CONSUMER FOCUS
- Assessment: Audit of consumer experience across touchpoints, Competitive analysis
- Inspiration: Consumer insight gathering, Qualitative and quantitative research guidance and analysis
- Articulation: Development of consumer focus guidelines and strategy
CONTENT FOCUS
- Assessment: Audit of content assets and expression across channels
- Inspiration: Case studies to learn from, Content curation, Content creation ideas and samples
- Articulation: Development of content guidelines, content marketing strategy, voice and tone guidelines, content calendar, copywriting
CONVERSATION FOCUS
- Assessment: Audit of social media presence across channels
- Inspiration: Case studies to learn from, Content creation ideas and samples
- Articulation: Development of social media guidelines and strategy, voice and tone guidelines, content calendar
For more information and examples, take a look at my case studies, or contact me to discuss your specific needs.