Every brand has unique needs, and I can work with you to design a project that best meets your specific requirements and budget. Most of my projects focus on one or more of the following areas.

BRAND FOCUS

• Assessment: Audit of brand assets and expression across channels, Competitive analysis, Brand archetype analysis
• Inspiration: Exploration of brand history and founding story, Case studies to learn from
• Articulation: Development of foundational brand guidelines and strategy, Brand storytelling

CONSUMER FOCUS

• Assessment: Audit of consumer experience across touchpoints, Competitive analysis
• Inspiration: Consumer insight gathering, Qualitative and quantitative research guidance and analysis
• Articulation: Development of consumer focus guidelines and strategy

CONTENT FOCUS

• Assessment: Audit of content assets and expression across channels
• Inspiration: Case studies to learn from, Content curation, Content creation ideas and samples
• Articulation: Development of content guidelines, content marketing strategy, voice and tone guidelines, content calendar, copywriting

CONVERSATION FOCUS

• Assessment: Audit of social media presence across channels
• Inspiration: Case studies to learn from, Content creation ideas and samples
• Articulation: Development of social media guidelines and strategy, voice and tone guidelines, content calendar

For more information and examples, take a look at my case studies, or contact me to discuss your specific needs.